Ah, the inverted pyramid.
If you’ve taken the most remedial journalism classes or worked for any paper, you’ve had it pounded into your head. The inverted pyramid is a method of organizing writing that supposedly originated with the telegraph — important information at the top, less important information near the bottom so it could be cut more easily.
If you’ve ever been reading a news story and wondered why we don’t save the best for last, that’s the deal. With the inverted pyramid, journalists are supposed to have answered the 5 W’s and the H (who, what, when, where, why and how) within the first five paragraphs, generally.
But with the introduction of “new journalism,” the inverted pyramid has fallen out of style. Literary journalists rarely use the inverted pyramid, opting for other techniques that create suspense and drama.
One of my professors described the inverted pyramid as “a dinosaur of journalism whose time has, for the most part, passed.” But the inverted pyramid is still the modus operandi for breaking news and hard news stories at most papers.
So, does the inverted pyramid style work for science journalism?
For an example, take this article (Healthday via Washington Post) on tracking stem cells in the brain. It’s not that it’s bad — it’s well-written and understandable, for the most part — and it’s completely newsworthy.
But here was my clue that the inverted pyramid wasn’t working so well:
“Finally, multiple sclerosis patients may also benefit from MRS-guided research into neural stem cells.”
This article isn’t that long. There were only three elements being discussed in that section: antidepressants, early brain development and multiple-sclerosis research. But somehow, the word “finally” was needed to transition into that paragraph. To me, the use of “finally” says that the writer is getting tired of the subject. And if the writer’s getting tired of it, why should I keep reading?
The quotes toward the bottom get weaker, too, with more jargon. The word “neurogenesis” appears in the last quote for the first time in the article with little introduction or explanation.
Near the bottom of this article, I had to keep looking up to the beginning to remind myself what the story was actually about from the “important” information. And I actually enjoy science. I’m betting that many readers didn’t get past the first few paragraphs of that story.
I think the inverted pyramid can have a place with short science stories. It is, as I’m reminded daily, a useful way to organize your thoughts. But with longer stories, you run the risk of all the information that gets categorized as “boring” being grouped together near the bottom. And that doesn’t do much for readers’ understanding or interest.
For an example of a good inverted pyramid research story (and research stories, in my opinion, are the hardest science stories to make interesting), check out this New York Times story about a device that measures carbon monoxide in the bloodstream. Short, sweet, interesting and understandable.